Supporting the textile value chain to create employment and economic opportunities in Jordan “Creative Jordan”

Objectives

“Creative Jordan” project aims to support the textile value chain to create employment and economic opportunities in Jordan. Apart from the provision of technical training to the actors of the value chain, one of the objectives of this project is to create new successful brands and collections under the fashion brands of “JO! By Creative Jordan” and the fashion designer competition “Khayt” which are the storytelling umbrella of the fashion sector and be further promoted in the international markets. The project will play a key role in enhancing economic opportunities and job creation in Jordan’s textile and fashion value chains through capacity building and effective linkages. The prospective outcome of the project is streamlined to be in line with the Jordanian law and with targets set in Jordan’s Economic Growth Plan 2018-2022 and Jordan’s vision 2025.

At a Glance

Partners: Ministry of Industry, Trade, and Supply of Jordan, Garment Design & Training Services Center Jordan Chamber of Industry, and Jordan chamber of Commerce.

Donors: Italian Agency for Development Cooperation (AICS)

Target Beneficiaries:
– 20 textile manufacturers (SMEs)
– 20 designers
– 200 individuals

Indirect Beneficiaries:

-Families of the 200 target beneficiaries who will benefit from an increase in their income.
-Institutions supporting the textile sector in Jordan.

Main Activities

The activities of the creative Jordan are over three outputs:
Output 1: Production and business capacities of Jordanian designers and textile manufacturers in Jordan have been upgraded

  • The project will undertake an assessment of capacities and needs (including a gender-specific analysis) for designers, textile factories (SMEs) as well as support institutions:

    (i) production capacity; (ii) design and product development capacities; (iii) business management capacities; (iv) export capacity including quality requirements and standards (v) available services.

  • Design and implement comprehensive training based on the skills and knowledge needs.
  • Establish a textile hub inside GSC, including the provision of technical equipment, technical assistance, and access to information.

Output 2: Effective linkages between relevant actors of the garment and textile ecosystem have been built and strengthened

  • Organize design competitions with established Jordanian designers, young Jordanian designers, students and textile manufacturers, men and women to collaborate and jointly produce new collections for Creative Jordan, including association working with vulnerable women.
  • Stimulate collaboration among SMEs, small factories and designers for sourcing, marketing, sales among other potential areas of collaboration.
  • Support linkages between all relevant actors and initiatives aiming at the reinforcement of the garment sector capacities in the targeted areas, such as the UNIDO/JSB project, EBRD, CBI, ILO, JGATE, etc.

Gender Mainstreaming

The project will encourage women’s participation in the textile sector through training. In order to enhance their employment in the textile industries, women will represent almost 40% or more of the project beneficiaries.

Output 3: Marketing and promotion strategy of the Jordanian textile production in global markets have been implemented.

  • Reinforce the branding strategy of Creative Jordan as an umbrella for the Jordanian fashion/garment industry.
  • Promote Jordan among international buyers through the participation in international trade-fairs with the new collections developed under the umbrella of Creative Jordan and assist in post-trade-fair follow-up.
  • Assist selected designers and factories to consolidate business linkages with international markets through the establishment of B2B linkages and matchmaking with EU buyers.

Project Outcomes

The expected outcome of the project is to enhance economic opportunities and job creation in the textile and fashion value chains in Jordan through capacity building and effective linkages.
– Textile manufacturers (SMEs) are upgraded to access new markets.
– Designers are supported in the development of new collections and building partnerships with textile manufacturers.
– Individuals are trained on the skills needed by textile manufacturers and involved in new collections development.

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